Learning About Google Ads

Written by Madhu Dath

You can set up Google Ads yoursefl. But it takes a lot of steps.

1. Why do you want it?

Think about why you want to set up Google Ads. Do you want conversions or increase awareness? Depending on your goal, you need to choose different strategies.

2. What strategy would you use?

In Google Ads, a strategy is where you set up your campaigns, ads having similar, budget, location etc. You need to select a bidding strategy. The bidding strategy depends on the Goals. A goal that rquires conversion would have a different bidding strategy than the one that only tries to improve the website traffic.

3. How much do you wanna pay?

You need to know how much you are planning to spend on you Google Ads. This ensures you are not overspending.

4. Who would you target?

After setting the budget, you need to determine who would you target. That means using the customer personas.

5. Which ad format would you use?

There are different ad formats, including text ad format. You need to choose one.

6. How would you track conversions?

You need to set up Google Analytics to track the conversions. This allows you to to determine whether your campaign was a success.

In Conclusion

You can create a Google Ad, but there is a lot to think about.

Published on: 2025-03-31